As a versatile creative strategist with over 6 years of experience in content development, product strategy and business development, I've consistently driven impactful results for brands and businesses. My extensive 10+ year background in the music/entertainment industry grants me rich expertise in roles varying from storytelling and event planning to building long-term partnerships with brands seeking collaborations with creators whom I help manage and developed.
I've proved my leadership acumen in various settings, managing teams from just one other individual to coordinating the efforts of over 100+ consultants. My success in this stems from my ability to set clear milestones, foster buy-in, and unify diverse teams towards common goals. This knack for team management coupled with my broad experience across tech startups in industries like fashion, entertainment, live video, and consumer tech, uniquely position me to tackle a wide array of content marketing challenges.
Hello
In hybrid roles demanding both strategic planning and creative execution, I thrive, blending creativity, strategy, and hands-on skill. As a resourceful professional, I am committed to delivering results, whether that requires learning new Adobe software for video editing or leveraging my extensive network to bring in the right talent for a specific project. I am a natural problem solver who excels under pressure and consistently delivers results.
By grounding my content strategies in a balanced blend of creative intuition and data-driven insights, I deliver strategic plans that not only align with business objectives but also stay true to the essence of the brand. My hands-on experience in the music industry uniquely empowers me to forge meaningful partnerships and create unique opportunities for brand growth.
Before launching my career in the tech sector, I co-founded a media company: CXSHXNLY (that would later re-brand into 88rising), where I managed artists and produced captivating story-telling content. Additionally, I’ve organized over 4,000 events, which ingrained in me the significance of starting with a deep understanding of the end user—their needs, values, and objectives.
The creative strategy behind brands and products shares similarities with working with musicians or events—it's all about storytelling. It involves pacing and building excitement in the end-user's experience.
My approach begins with a thorough comprehension of the problem we aim to solve and gaining clarity on the target audience. I then employ a blend of creative intuition and rational left-brained insights to craft a strategic direction that achieves both business objectives and the brand's narrative.
Like any process, strategies and ideas depend on testing and iteration, allowing for the necessary flexibility to adapt and adjust the course as required.
My Approach
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Full-service creative digital agency designed to help our partners navigate complex media environment and connect with audience through unique and immersive brand experiences.
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Head of Content & Development
Founding Team of Live Video Shopping Platform. (Acquired 2023) -
Director of Business Development
Technology company building innovative desktop and mobile app that helps video streamers share their lives and talent. -
Founder / CEO
An events & activations company that catered to Young Asian American Professionals in Los Angeles through live concerts, influencer campaigns, merchandise, and original content. -
Co-founder / Director of Talent
Media & Management company that highlighted global talent.
Personal
Outside of work, my primary goal is to continually improve and strive to become the best version of myself, whether it pertains to fitness or mental health. Learning plays a significant role in my life. I thoroughly enjoy stories in all formats, be it reading fiction, watching movies, or listening to comedy podcasts. I believe that learning opportunities can be found everywhere.
Having spent more than half of my life hustling and building my career, I have met numerous people through work, travel, and passing encounters. One key lesson I've learned is to recognize and cherish the love of true friends and family. Everything I do is for my close circle, and having a reliable support system is an integral part of my identity.
I am an avid fan of live music shows (any music as long as they are good performers, and a sucker for a great live venue). A big sports fan, I have season tickets for the Los Angeles Lakers(basketball). I enjoy traveling to historically rich destinations and learning about what shaped them also fascinates me. (History Nerd)
Moreover, I firmly believe in being a good person. Regardless of the circumstances, it's essential not to become jaded or let external factors change who we are. While we can always change our outside environment to cope with life's challenges, we should always preserve the essence of our true selves.
